Baby & Me

Increasingly, children between the ages of two and five are using iPads to play games, watch videos, read books and learn. Baby & Me has been created with the iPad’s youngest user in mind. We meet children where they are, and guide them toward a better understanding of human relationships.

Baby & Me is designed for young children, who are expecting their first sibling, and their parents. Some features are designed for unaccompanied use, while others are better used as a family.

I designed this application to support a pitch for Baby & Me I created with Emily Zalla and Sam Szerlip. As the Visual Scribe, I was responsible for documenting the process of the applications’ creation and for producing the visual structure of application. Emily designed the application’s identity, palette and voice. Sam produced the application’s content and marketing materials.