Along with a UX designer, product owner and team of engineers, I was tasked with the redesign of One King’s Lane’s checkout experience. Our goals were to increase conversion, unify the visual design of the site, build a faster, more secure experience and to create a responsive system that could serve our customers at all viewports. I was responsible for bringing the brand’s elegant and clean visual identity to a section of site that once felt detached from the rest of the experience.