The product detail page of an ecommerce site is crucially important to both the user experience and to the success of the business. For One King’s Lane, the template needed to be flexible enough to sell a large variety of home goods and it needed to provide enough information that a customer was confident in making a purchase without seeing it in person. While the whole page was overhauled, a few big changes accomplished both of these goals. We increased the width of the page, utilized a new site-wide typography and implemented a grid system that increased the product image size. The information architecture of the page was reconsidered to allow our merchant team to highlight key information depending on the item’s category. Most importantly, the page was designed in a modular fashion that allowed us add functionality without needing to rethink the design. The new design received praise from enthusiastic shoppers and increased key business metrics.